The CoCoLo Journal
Stories, Tips & Guides
Written for the parents and girls who are ready for something better.
Why Tween Sizing Matters (and Why Nobody Gets It Right)
She's outgrown girls' but isn't ready for juniors. Sound familiar? Here's why the swimwear industry has been ignoring 10 million girls — and what we're doing about it.
From Fishing Net to Swimsuit: The ECONYL Story
Every CoCoLo suit starts as ocean waste. Here's the journey from recovered fishing nets to the most durable swimwear your daughter will own.
The 60-Second Measuring Guide for Tween Swimwear
Three measurements. That's all it takes to find her perfect CoCoLo size. Here's exactly how to do it — with tips from the moms who tested it.
The Mix & Match Guide: Building Her Perfect Swim Look
Different size top and bottom? Different colors? Different styles? Here's how to combine CoCoLo pieces for a look that's 100% her.
What Body Confidence Actually Looks Like at Age 11
It's not about mantras or mirror affirmations. For a tween, body confidence is showing up at the pool and not thinking about her suit. Here's how we design for that.
UPF 50+ Explained: What Parents Need to Know
Not all sun protection is created equal. Here's the difference between UPF and SPF, why fabric-based protection beats chemical coatings, and what to look for.
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